According to USDA estimates, per capita meat consumption in the United States nearly doubled between 1930 and 2007. On average, each American today eats about 200 pounds of meat per year, or almost nine ounces per day—roughly twice the global average. With a few exceptions, intake has been on a fairly steady incline, until recently: From 2007 through 2011, estimates of consumption dropped by over 12 percent and are projected to continue to decline through 2012.

After 70 years, Americans are finally eating less meat. In his recent New York Times opinion piece, author Mark Bittman asks, “Why?” Industry reports suggest the “shocking” decline stems from factors such as a rise in ethanol production, which raised the demand for corn—the main ingredient in most livestock feed—along with the price of meat. Combined with the recent economic downturn, it’s understandable that consumers would turn toward cheaper alternatives.

The report also blames a federal “war on meat protein consumption,” a suggestion that ignores the considerable federal support offered to them in the form of feed subsidies, tax write-offs, research dollars and weak enforcement of antitrust laws and environmental regulations.

Both Bittman and industry literature acknowledge another possible reason: Perhaps Americans have come to recognize the public health, environmental and social justice impacts—to which I would add animal welfare harms—of a model that has come to be known as industrial food animal production, or IFAP. Read More >